Discover the must-see attractions that make South Korea a top travel destination. From majestic palaces and buzzing cities to serene temples and scenic coastlines, your unforgettable Korean journey starts here. Last updated: 19.06.2025
South Korea is a dynamic blend of ancient tradition and cutting-edge modernity. Whether you’re a culture lover, foodie, nature enthusiast, or tech-savvy traveler, this East Asian gem offers experiences that captivate and inspire.
In this guide, we highlight some of the most iconic and awe-inspiring attractions across the country — the kind of places that turn a trip into a lifelong memory.
Gyeongbokgung Palace in Seoul
Built in 1395, Gyeongbokgung Palace is the most iconic of Korea’s Five Grand Palaces, once home to the Joseon dynasty kings. Walk through its grand gates, explore elegant pavilions, and witness the daily changing of the guard ceremony. Renting a traditional hanbok not only gets you in for free but also adds a photogenic cultural touch to your visit. Inside the palace grounds, you’ll find the National Palace Museum and the National Folk Museum, offering deeper insight into Korea’s royal and everyday history.
The palace has undergone several restorations over the years due to historical conflict and colonial rule, making its architecture a resilient symbol of Korean heritage. It’s surrounded by scenic mountains on one side and the bustling city on the other, creating a beautiful contrast. Nearby attractions include Gwanghwamun Square and Bukchon Hanok Village, making it easy to explore multiple cultural spots in one trip. For those wanting a deeper experience, guided tours (in English and Korean) are offered daily.
N Seoul Tower
Standing atop Namsan Mountain, N Seoul Tower offers sweeping views of the capital city, especially stunning at sunset or after dark. The base is surrounded by Namsan Park, with well-maintained trails, a cable car, and cherry blossoms in spring. Inside the tower, you’ll find a digital observatory, restaurants, and exhibits showcasing Korean pop culture and broadcasting history. The tradition of hanging love locks has become a symbolic attraction for couples visiting from around the world.
It’s not just the views — the tower has become a cultural destination in its own right. Visitors can enjoy themed cafes, light shows in the evenings, and photo zones perfect for social sharing. The observatory decks offer panoramic windows with detailed descriptions of what you’re seeing below. It’s a great introductory stop for any Seoul itinerary and a romantic highlight if you’re traveling as a couple.
Quick Fact
N Seoul Tower, standing 236 meters tall atop Namsan Mountain, offers one of the best panoramic views of Seoul and is famous for its “Locks of Love” fence, where couples leave padlocks as symbols of their affection.
Myeongdong Shopping District in Seoul
This energetic district is a haven for Korean beauty, fashion, and food lovers. Alongside major brand stores, you’ll find indie boutiques, K-pop merchandise, and affordable local fashion trends. The street food scene is unbeatable — try everything from grilled lobster tails to skewered rice cakes and crispy egg bread. By night, the area glows with neon signs and bustling crowds, creating an electrifying atmosphere.
Beauty lovers will find top Korean skincare brands with multilingual staff ready to assist, often handing out samples. Shoppers can claim tax refunds at most large stores, and many shops accept global credit cards. It’s also a great place to witness the fusion of traditional Korean elements with modern trends. Whether you’re picking up souvenirs or just people-watching, Myeongdong offers sensory overload in the best way.
Jinhae Cherry Blossom Festival in Changwon
Held every spring, the Jinhae Gunhangje Festival is Korea’s largest cherry blossom celebration, attracting over two million visitors each year. The most iconic spots are Yeojwacheon Stream and Gyeonghwa Station, where petals rain down on the train tracks and waterways. The entire city becomes wrapped in soft pink, offering breathtaking views and romantic backdrops. During the festival, special events like military parades, fireworks, and cultural performances bring extra life to the streets.
Photography tours and food stalls line the popular blossom trails, creating a festive atmosphere that lasts for over a week. It’s also one of the few times when the Korean Navy Academy opens to the public, adding to the uniqueness of the visit. Accommodation in Jinhae fills up quickly, so it’s best to book well in advance. For those who can’t stay overnight, special KTX and buses make day trips possible from major cities like Seoul and Busan.
Haeundae Beach in Busan
Haeundae Beach is Busan’s most famous and well-loved beach, stretching along the southeastern coast and offering golden sands, calm waves, and an urban skyline as your backdrop. During summer, it becomes a lively hub for locals and tourists alike, complete with parasols, beach chairs, and food vendors selling everything from cold noodles to fried shrimp skewers. It’s ideal for swimming, sunbathing, or simply enjoying a stroll along the boardwalk.
But Haeundae isn’t just a summer destination. Just behind the beach, you’ll find the Busan Aquarium, cozy cafes, art galleries, and the famous Bay 101 marina with stunning night views. Nearby Dongbaek Island is connected by a walking path and offers scenic ocean cliffs and a lighthouse overlook. The beach is also the site of cultural festivals year-round, from sand sculpture competitions to light festivals. Whether you’re there to relax or explore, Haeundae offers a perfect blend of nature and city vibes.
Bulguksa Temple in Gyeongju
A UNESCO World Heritage site and a jewel of Buddhist architecture, Bulguksa Temple is nestled in the forested hills of Gyeongju, South Korea’s ancient capital. Originally built in the 8th century during the Silla Kingdom, it houses some of Korea’s most treasured cultural relics, including Dabotap and Seokgatap pagodas. The tranquil temple complex features stone terraces, intricate wooden carvings, and soft-spoken monks going about their daily practice.
Visiting Bulguksa is more than a sightseeing stop — it’s a spiritual and educational experience. Many travelers pair it with a visit to the nearby Seokguram Grotto, where a granite Buddha watches over the East Sea. The surroundings are especially beautiful during spring cherry blossom season and autumn’s changing leaves, making it a year-round destination. Visitors can also join temple stay programs, offering a chance to experience meditation, tea ceremonies, and monastic life firsthand. It’s a must-visit for anyone seeking cultural depth and natural peace.
Travel Tips for Visiting South Korea
Make the most of your trip with essential travel tips for visiting South Korea. Learn about cultural etiquette, transportation options, language basics, money matters, connectivity, and safety to ensure a smooth and enjoyable experience across the country.
Get a T-Money card
For seamless subway, bus, and taxi travel across major South Korean cities, a T-Money card makes transit easy and cash-free.
Use public restrooms confidently
Public toilets in South Korea are free, well-maintained, and easy to find — even in rural areas and train stations.
Download KakaoMap or Naver Map
Google Maps doesn’t work well in Korea, so use local apps for accurate navigation, public transport routes, and walking directions.
Carry some cash
While credit cards are widely accepted in big cities, many small eateries, markets, and traditional shops still prefer cash.
From royal palaces to island beaches, South Korea is packed with unforgettable attractions that cater to every kind of traveler. Whether you’re drawn to the vibrant streets of Seoul or the peaceful trails of Seoraksan, each destination offers a unique piece of Korea’s story. Plan smart, travel slow, and soak up every moment — South Korea has a way of surprising you in the best ways.